From the producer:
With their warm flavor and medium heat, our coarsely ground gochugaru chile flakes can be used in everyday dishes. Opening the bag hits you with a wave of fruity spiciness, combining sweet and heat in a way that sets gochugaru apart from other more one-dimensionally hot chiles. As a symbol of quality Mother-in-Law’s gochugaru flakes contain almost no seeds so that the full fruity flavor of the chile’s flesh shines through.