From the producer:
Piment d’Ville is our flagship spice. The love of our life. Our California-grown Basque red chile. Grown from the seeds of Piment d’Espelette from the Basque region in France, this chile powder is a little sweet and a little spicy. It’s the kind of spice that adds deep background notes to your food and a peppery finish.
These 1.2oz jars are the perfect size to keep on your counter so that it is most accessible for all your cooking. It’s also a great gift size for the other lovers of food and cooking in your life. As always, our jars are harvest dated so you know how fresh our product is. We recommend keeping the product out of direct sunlight and away from the heat of the oven in order for it to retain its bright red color and flavor.
Piment d’Ville adds rich flavors to dishes when used while you are cooking to season things like onions while they are sautéing, veggies before getting roasted, or meats before they get cooked. It can also add a beautiful red-orange color to your foods in the cooking process. Piment d’Ville is a perfect garnish, adding a hit of bright color and a little heat.
In the Basque region, it is used just like black pepper, finding its way with salt into most savory dishes. With that in mind, don’t be scared to use more than a pinch. It’s a pepper to use liberally, not one to think of as precious. If you are new to Piment d’Ville and need help figuring out how to use it, search for recipes that use its french counterpart, Piment d’Espelette, or check out our recipe section. Once you’ve worked up a bit to understand the flavor and how to use it, you’ll be converted like the rest of us and use it on, well, just about everything.
The Scoville Rating for Piment d’Ville is 4,000 to 5,000 units making it similar to a jalapeño, but much more like black pepper in pepperiness.
Quick ideas for using Piment d’Ville: Season fried eggs, sprinkle a dash on avocado toast, use as a rub on roast chicken, add to hummus, or season your hash browns with it.